THE PICASSO PRINCIPLE
Pricing based on value & experience, a lesson from Picasso
This is an old story. It may be true, it may not…
During the later years of his life, Pablo Picasso used to frequent many street-side cafes, where he would idly sketch passers-by, seeking inspiration for his next great work.
One day a woman excitedly recognized the great artist and approached him. Taking advantage of the opportunity fate had bestowed upon her, she boldly asked if he would consider sketching her. Picasso agreed, and in a matter of moments she was presented with her very own, signed Picasso sketch. Being grateful, she of course offered to pay for the sketch and asked Picasso how much he would charge. His reply was 5,000 francs. Shocked, she exclaimed, “5,000 francs! But it only took you a few moments!”
Picasso responded…
“No Madame, it has taken my entire life,”
HOW DOES THIS RELATE TO HEADSHOT PHOTOGRAPHY?
Obviously, I DO NOT PROFESS TO BE PICASSO…
But I find the story relatable because I have had people question my prices and make the same assumption about the amount of time it takes to get a great shot.
You’re not paying for the amount of time it takes for me to make the photograph.
You’re paying for my years of experience and the skills I have acquired to be ABLE to make the photograph; regardless of how much time that may take.
CONFIDENCE & APPROACHABILITY
ARE CONVEYED THROUGH THE EYES AND MOUTH.
How do I get people to look at me like this?
That’s the secret sauce of what I do.
I’VE CREATED SOPHISTICATED, HIGH-END HEADSHOTS & PORTRAITS FOR HUNDREDS OF CLIENTS.
BOOK A SESSION & EXPERIENCE HOW I CAN DO THIS FOR YOU TOO.