Personal branding isn’t just for influencers and CEOs. Whether you’re building a business, applying for jobs, or connecting with clients, your personal brand is already working for you or against you.

When people hear “professional headshot,” they usually picture a photo with good lighting and a nice outfit. But those things, while important, only scratch the surface.

The background isn’t just a setting. It plays a major role in the tone, professionalism, and flexibility of your image.

Choosing what to wear for your headshot session might seem simple, but the right outfit can make all the difference. Your clothing helps set the tone of your photo, supports your personal brand, and makes sure the focus stays where it belongs (on you).

Not everyone walks into the studio feeling confident. In fact, many of my clients start their session with the same line: “I hate being in front of the camera.”

Your online presence is often someone’s first impression of you. Before a meeting, a job interview, or even a quick introduction, people are looking you up. What they see matters and your headshot is front and center.

If you can’t remember when your headshot was taken, or if your hair or job title has changed since then, it might be time for an update.

If you've ever wondered whether investing in a professional headshot is worth it, you're not alone. In a world where first impressions are often made online, your photo is doing a lot of talking, sometimes before you even get a chance to.