What Makes a Headshot “Professional”?
When people hear “professional headshot,” they usually picture a clean photo with good lighting and a nice outfit. But those things, while important, only scratch the surface.
So, what makes a headshot professional?
It’s not just about using a good camera or standing against a blank wall. A professional headshot is the result of well-crafted lighting, expression coaching, styling guidance, and subtle retouching - all working together to create a confident, polished, and approachable image.
Here’s what separates a professional headshot from a casual snapshot.
1. Lighting
Lighting is everything. In my Bend studio, I use high-quality lighting that is carefully set up to flatter your features, bring life to your eyes, and create a flattering, dimensional image. It’s vastly different from harsh studio strobes or unpredictable natural light from a window.
Great lighting is what makes your skin tone even, your eyes bright, and your image exceptional.
2. Neutral, solid Background
I use a medium gray background for a reason. It’s timeless, flexible, and puts the focus on you. It works across industries and platforms, from LinkedIn to websites and printed marketing materials. No clutter, no distractions, just a clean, professional look that will hold up for years.
3. Expert Expression Coaching
One of the biggest differences between a professional headshot and an amateur photo is expression. Knowing where to look, how much to smile, and how to create the right tone for your audience takes guidance. You won’t be left to figure it out alone. I’ll coach you through subtle adjustments so your expression feels natural, not forced.
Whether you need to look confident, approachable, creative, or authoritative, we’ll find the expression that fits your brand.
4. Flattering Composition and Cropping
A professional headshot is composed with intention. From headroom to posture to the angle of your shoulders, everything is designed to guide the viewer’s eye to you, without distraction. The cropping is done with flexibility in mind, so your image works on different platforms and formats.
5. High-Quality Retouching
The goal of retouching isn’t to make you look different. It’s to help you look your best. I apply subtle edits to even out skin tones, reduce distractions, and enhance overall polish, without overdoing it. You’ll still look like you, just well-rested and camera-ready.
6. Confidence You Can See
The real magic of a professional headshot is how it makes you feel. When you feel comfortable, seen, and well-directed, that energy shows in your image. You’re not just getting a photo. You’re getting a tool that reflects your presence and professionalism.
Let’s Create HeadshotS That Look Like You - at Your Best
If you're ready for a headshot that works across every platform and truly reflects who you are, I’d love to work with you. My studio sessions in Bend are relaxed, efficient, and fully guided.
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